SEO tactics and content market go hand in hand like bagel and cream cheese. You can have one without the other, but put them together and you have a better and more worth it experience. Businesses that are dabbling in the world of SEO and the many services that come with it must make it a priority to have a dedicated content creation team.
With the right marketing SEO services and the best content, your business will be ahead of the competition in no time. Here are some ways to use SEO tactics with exceptional content creation:
#1 – Create “Linkable” Content
Publishing excellent original content is well and good, but that doesn’t automatically mean it will boost your SEO ranking. For your website to climb the ranks of a search engine you must first develop yourself as a credible authority on a certain topic. How? By getting linked back by other websites of course!
The best way to do this is to come up with content that requires an outbound link from other websites as a reference. Perfect examples of content that is often linked back are images, charts, and infographics. Invest in creating content like this and you’ll find your page moving up the rankings in no time.
#2 – Use Keywords The Smart Way
Blogging isn’t just about putting out content with the hopes of a few readers taking the time to read it. It’s about capturing loyal readers who will come back for more. This is best done by using keyword data when planning blog topics for future publishing. Compiling data about topics that the reader actually want to read about gives you an advantage and a ready audience.
However, be careful about straying away from your company’s main interest as only going with the current trend without consistency in topic will leave you falling behind in SEO ranking.
#3 – Always Prioritize Quality Over Quantity
Posting several blogs a week may seem like a good way to get ranked by search engines, but this is only effective when the published content has good quality. Choosing to post several blogs without doing a quality check may actually get your website tagged as spam which will take more effort to get a higher ranking.
Instead of publishing nonsense content riddled with all the keywords you can find, actually try to create high-quality content consistently. This doesn’t mean actively posting a blog a day, once or twice a week is more than enough, especially if you are building your website’s credibility in the eyes of your readers and Google.
#4: Find Guest Writers
Coming up with original content for marketing SEO services can become tasking. Why not team up with a writer within the same industry and ask them for a guest post? This is a great way to get outbound links while also expanding your reach without exerting too much creative effort.
Be smart when it comes to using content for SEO purposes. The right mix of both tactics will give your website the necessary boost it needs to reach the top spot, and stay there.
Tessa offers marketing SEO services that bring results. We find the best strategies that will help you hit your goals.